jane-iredale turns 25 this year, and to celebrate, we are launching a new foundation. It’s true, a NEW FOUNDATION is here! Now, let’s meet Beyond Matte Liquid Foundation. It is a skin-friendly foundation that provides a matte finish and offers a lot of benefits.

Why Matte Liquid Foundation Over Matte Liquid Foundation

We’ve heard your suggestions over the years about creating a liquid matte foundation. We knew that you would want this formula just as much as we do, so we made sure to test it thoroughly beyond perfect. Jane took her sweet time. She sought out the most innovative ingredients made from plants. She tried Iteration after Iteration. Finally, 18 shades with self-adjusting shades are available. What you need to Know about Beyond Matte Liquid Foundation

It’s Multitasker

Beyond Matte, a multi-tasking primer, concealer, and foundation, is available in three different versions. It’s perfect for women who are always on the go. This foundation will smooth your skin without primer. You can also add more coverage where you would normally use concealer.

Selfie Ready?

Beyond Matte Liquid Foundation is semi-matte and photo-ready. Your skin will appear smooth, radiant, and shine-free. You may be aware that some matte foundations can give your skin an unnatural, dull look. It’s Not Beyond Matte!

Clean Ingredients You’ll Love for Your Skin

This revolutionary formula is no exception. It’s also vegan and cruelty-free, as are all our products. The formula contains a proprietary mixture of Celery Seed Extracts, Linseed Extracts, Peptides, and Hyaluronic Acid. Celery Seed Extract and Linseed extracts are combined into an eco-friendly product called PortTectTM. This ingredient gives your skin firmness, tone, and density. This ingredient also reinforces the structures that keep your pores closed. Peptides reduce the appearance of shine and provide aa photo-ready semi-matte finish. Hyaluronic acid and Tamarind Seed Extract combine to form Xilogel (r). It increases your skin’s elasticity. It smoothes and moisturizes skin and reduces micro-roughness.

True to You Shades

The Beyond Matte Liquid Foundation is available in 18 shades that self-adjust. The formula adjusts itself to your skin tone!

It is easy to apply

Applying the Beyond Matte Liquid Foundation has never been easier! Use the Blending/Contouring brush or your fingertips to blend the foundation into your skin.