If you’re a longtime Jane Iredale user, you’re probably familiar with what we’re famous for high-quality, performance makeup with clean ingredients. Many people actually had their first pure beauty experience with our products, and we’re so pleased that we could make that happen. But for our diehard clean beauty loyalists, there’s often skepticism when new products are launched. Perhaps they’re concerned that our standards will waiver or that we’ll reach the point where profit takes priority over purity. I can say that I’ve watched this brand grow since I started using it in 2003 and can tell you firsthand that every element of Jane’s original mission is alive and well within the walls of our company. This makes it all the more exciting to talk to you about our new Enlighten Plus(tm) Under-eye Concealer.
Using Concealer for Dark Circles & Brightening Under-eyes
Under-eye concealers are a tricky business because so many people are hypervigilant when it comes to their under-eye. I can’t tell you how many times I’ve had clients pull out their 10X magnifying mirror to inspect underneath their eyes after I’ve finished their makeup. They wrinkle their noses, squint, blink, and do all sorts of other contortions to see if it will crease or feel heavy. Luckily, our concealers typically pass even the most brutal tests. But the real scrutiny comes when we look at the ingredients on the back of the box. Nobody wants toxic ingredients in their concealer. So, let’s look at our extraordinary new formula and break down why it’s the best under-eye concealer for dark circles.
We should start by stating that Enlighten Plus Under-eye Concealer will be the first concealer we’ve launched in over five years. In that timeframe, a lot of new technology has come into being. You may not recognize all of the ingredients you see. So, let’s start with some of our most innovative ingredients.
What’s in Enlighten Plus Under-eye Concealer?
The first star of this show is called Albizzia Julibrissin, otherwise known as Persian Silk Tree Extract. We use it because it acts as a barrier that protects our collagen and elastin. I love this ingredient because it helps prevent something called glycation, which occurs when sugar builds up in our collagen and elastin fibers, making them rigid and degrading their integrity. That’s something we never want to happen to the skin under our eyes.
The next ingredient is one you might expect more at the breakfast table than in your concealer. Quinoa Seed Extract is a flowering plant that is part of the genus Chenopodiumfamily. Typically used for food, most people don’t know that it is rich in essential fatty acids that restore the skin barrier function. It is also loaded with Vitamins C and E, which protect the skin from free radicals. These vitamins produce a brightening effect that makes them great for reducing dark circles.
Another unusual ingredient is Lactobacillus Ferment, which is a probiotic. This microorganism can actually increase the skin’s ability to defend itself from aggressors, not to mention that it soothes and balances the skin beautifully.
Now, let’s look at a beneficial but often misunderstood ingredient: Dimethicone. Dimethicone is a silicone that we use to give our new Enlighten Plus its smooth, silky consistency. Many people do not realize that doctors have prescribed Dimethicone for years as a treatment for skin irritations and dryness. It softens and moisturizes skin without feeling heavy or clogging pores, and it gives the under-eyes a gorgeous, smooth appearance. It works perfectly for a hydrating concealer.
At the end of the day, what many people really want from a concealer is good coverage. This is where our traditionally effective ingredient comes into play: Iron Oxides. Available in a variety of intense and rich tones, this ingredient helps cancel out darkness and brightens the under-eyes beautifully. The really cool thing is that we grow them in laboratories rather than mining them from the ground. This ensures they won’t contain heavy metals and that the color will be exact and pure.