How to Contour Your Face: Bronzer Placement for a Sculpted Look

When I was first requested to create a blog article about sculpting using PureBronze Matte Bronzer, I was a bit nervous. I’d never achieved the art of contouring and had spent a lot of time trying to contour my oval, pale face using bronzers that were never yellow for my skin.

Luckily, I had a person to go to for professional assistance: Shawn, our Director of Artistry and Education, who was kind enough to offer me a lesson on how to make an organic sculpted look.

The Lesson

When contouring your skin, Shawn recommends highlighting first and then contouring. It helps you identify where you’ll need to add definitions. For highlights, pick a shade that is just a couple of shades lighter than your skin tone, or apply products with brightness to give a similar raised look.

After the highlighter has been blended and the contour is applied, use a contour brush on the areas of your face that you wish to accentuate. The most common sizes for bronzer application are hairline lines and in the hollows of cheeks, in the holes of the nose, and around the jawline. Pro tip: When shaping the jawline, be sure to begin the process behind your ear so there’s no apparent line that defines where the contour begins.

When you’ve attained the desired degree of sculpting, one key to making it appear natural is to combine all of it. Thoroughly. Make sure to keep the areas closer to the hairline dark and blend the color out more using the shape brush while you work toward the middle of your face.


To prepare my face to apply makeup, I prime my skin using Smooth Affair(r) Brightening Face Primer. After that, I dab Glow Timing Pro(TM) BB Cream in GT1 on my forehead, cheeks, chin,n, and my nose. I then apply it quickly with the Blending or Contouring Brush. (I have found that a tiny amount of this product can go far and dry fast, so it’s crucial to begin the blending process as soon as possible.)

In the case of highlighters, I prefer to use luminous highlighters instead of matte, so I apply some active Light(r) under-eye concealer on one at the highest points of my face and blend it into my face using my Blending or Contouring Brush. To give my face a more radiant look, I finish it by applying The glow Time(r) highlights Stick that is in the Solstice.

I apply PureBronze Matte bronzer with Light(Shawn’s recommendation since it’s not a warm-toned bronzer) under my cheekbones, on my forehead, and below my jawline, and blend with the Blending/Contouring brush.

Because I have a round face, I do not apply blush on the cheeks’ apples. Rather, I put on Glow Time(r) Blush Stick in balmy starting from my temples, on top of the cheekbone, to the middle part of my cheek.

I apply PureBrow(r) Precision Pencil in Dark Brown to my eyebrows to define them. I apply the gorgeous rose gold shimmer from the ravishing PurePressed(r) Eye Shadow Trio across my eyes and extend my lashes using the longest Lash(r) Longening and Thickening mascara in Black Ice.

I complete my look with a swab on the NEW ColorLuxe Hydrating Cream Lipstick in Sorbet to add a subtle tinge of coral.

When I look in the mirror, I am amazed to find my face looks more sculpted and lifted in a natural manner. I also do not look orange. (Big shout-out thanks to Shawn as well as the Sculpting 101 Contour Guide.)