Pantone’s 2017 Color of the Year is Greenery, and we love it! Greenery has been described as the “neutral of nature,” but for many makeup enthusiasts, it is not that neutral. We may not create eye shadows in this shade, but we believe strongly in its essence. Leatrice Eiseman is the Executive Director of Pantone Color Institute. She says, “Greenery represents our desire to reconnect with nature, each other, and a greater purpose.”

What does Greenery mean to us?

We strive as a company to regularly connect with “nature and one another” in addition to a greater purpose. Here are some big examples:

Our priority is to create beauty products that are free of cruelty. We use the purest minerals and natural ingredients.

Our activities are guided by our concern for our environment and our customers’ needs.

Our corporate philosophy is based on philanthropic giving. It is achieved in many ways, from creating products to benefit Berkshire Humane Society, Living Beyond Breast Cancer, and encouraging our employees to give back to their local communities.

Our headquarters is green, too! Read more in Jane’s interview in Preservation Magazine.

We value your opinions and appreciate when you communicate them to our Shoppers or on social media.

This “fresh and zesty green-yellow shade” is not only a symbol of Greenery but also perfectly complements our Lemongrass Love Hydration spray. Have you tried it yet? The facial spritz is a refreshing citrus scent, and 100% of profits are donated to Living Beyond Breast Cancer!